Annie's family and friends visit the store based her recommendation.
The recipient of the InstApp share receives the following message: 'Annie just finished shopping at Cabazon Outlets, CA and saved $35. She recommends you check out the promotion.'
Sales Associate asks Annie, the customer, for her smart phone number and Annie presents her InstAppDeals coupon.
InstApper receives an InstApp message saying: 'Annie you just saved $35 on your InstAppDeals purchase at Cabazon Outlet, CA.
Customers who are not InstApp users receive a SMS invite when they shop at an InstApp Partnership Store.
If Annie wants to tell her family and friends about the savings than she can send an InstApp message.
InstAppers follow store promotions based on their preferences and add coupons to their dealbook. They visit the store to purchase promotional items. At customer checkout, the InstApper presents the coupon using their smartphone. The teller enters the customer's smartphone number and scans the barcode. Annie instantly receives the discount!
Upon purchasing the promotional store item, the InstApper receives a word of mouth message from the store saying:
'Annie you just saved $35 on your InstAppDeals purchase at Cabazon Outlet, CA.'
InstApp asks Annie if she wants to share her savings and shopping experience with her contacts thereby communicating the store promotion on a word of mouth platform.
For customers who are not InstApp users, tellers at InstApp Partnership Stores will take the customer's smartphone number and send a SMS invite the next time they shop at any InstApp Partnership Store. Customer receives a request to download InstApp along with the following message.
'Join InstAppDeals today and share word of mouth deals. We've transformed word of mouth into social dealmaking!'
Customers can also download InstApp from our website, Google Play or the App Store.
InstAppers can share their saving with family and friends. Messages are sent based on Annie's personal understanding of what her family and friends are interested in. Annie can also create InstApp chat groups to share promotions across a wider contact base.
Annie's friend benefits from a word of mouth endorsement from someone they know. They can also chat with Annie to get additional information about her overall shopping experience and can use InstApp to view other store promotions.
At the customer checkout Annie sets off an exponential 'deal ripple' using InstApp's word of mouth platform. When Annie's family and friends visit the store based on her recommendation they will, in turn, recommend or share the promotion with their family and friends.
Users can also purchase promotional items through InstApp and have it delivered.
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